Glossary

Electronic technologies or devices worn on the body as accessories or implants, often for tracking health, fitness, or providing augmented

Digital signage that provides navigational information and directions to visitors in venues like shopping malls, airports, and campuses.

Wearable devices that immerse the user in virtual reality environments, providing a first-person view (FPV) of simulated worlds.

A simulated experience that can be similar to or completely different from the real world, often used for entertainment or

Multiple displays tiled together contiguously or overlapped in order to form one large screen.

The use of software algorithms to analyze video feeds in real-time or from recordings to detect and determine temporal events

The means by which a person controls a software application or hardware device.

The overall experience a user has with a company’s products or services, in terms of how pleasing and easy they

The process of verifying the identity of a user attempting to access a system, service, or application, ensuring that only

A resolution of display screens that is significantly higher than HD, offering clearer, more detailed images, typically 3840 x 2160

Displays that allow users to see through them, offering a combination of digital information and a view of the environment

A type of display that enables users to interact directly with what is displayed, rather than using a mouse, touchpad,

Technologies that allow users to interact with devices and systems without physical contact, usually through gesture recognition or voice commands.

Psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation,

Digital screens that display a live feed of social media posts and hashtags related to a particular event or topic,

The process of incorporating social media tools and platforms into a website or app to share content, enhance user engagement,

Interactive mirrors integrated with displays, cameras, and sensors to offer features like virtual fitting, facial recognition, and connectivity with other

Technology used in digital signage and interactive displays that can intelligently adapt content and interfaces to user interactions and environmental

The capability of a system, network, or process to handle a growing amount of work or its potential to be

The process of providing analytical data on inventory levels, supply chain movement, consumer demand, sales, etc., used by stores and

A web design approach that makes web pages render well on a variety of devices and window or screen sizes,

The ability to monitor, manage, and control devices or systems remotely, often via the internet.

Information or data that is delivered and available for use almost immediately after it is generated, without significant delay.

The action of using a mobile device’s camera to read a QR code and access the information or link contained

A machine-readable optical label that contains information about the item to which it is attached, often used for quick access

Marketing strategies that target consumers based on their physical location, using technology to send relevant messages to nearby mobile devices.

A technology that projects visual content onto irregularly shaped surfaces, turning common objects into interactive 3D displays.

The adaptation of a service or product to accommodate specific individuals or segments, often using data analysis and digital technologies

A display technology based on organic compounds that emit light when an electric current is applied, used for sharper and

A set of communication protocols that enable two electronic devices to establish communication by bringing them within a few centimeters

Screens that recognize multiple points of contact simultaneously, allowing for more complex interactions like pinch and zoom.

Technology that detects and responds to movements, often used in interactive applications, gaming, and security systems.

The incorporation of mobile devices and technology into a business’s strategy, applications, or services to enhance accessibility and functionality.

A subset of artificial intelligence (AI) that enables systems to learn and improve from experience without being explicitly programmed.

A semiconductor device that emits light when an electrical current passes through it, used in a wide range of lighting

A display technology that uses liquid crystals, backlit by fluorescent or LED lamps, to produce images.

Software designed to lock down the functionality of a device to a specific set of uses, primarily for interactive kiosks

A network of physical objects embedded with sensors, software, and other technologies for the purpose of connecting and exchanging data

In-store digital displays that respond to customer interactions to provide information, entertainment, or facilitate purchase decisions.

Stand-alone devices designed for public use that provide information and services, often through a touchscreen interface.

Advertisements that invite user interaction to enhance engagement and interest. These can take various forms, such as videos that respond

Technological solutions that help customers find their way around large retail spaces, supermarkets, or malls using their smartphones or in-store

The use of data gathered from retail environments to analyze shopping behaviors, optimize store layouts, manage inventory effectively, and enhance

Digital screens and monitors placed in waiting areas or queues to display information, advertisements, or entertainment to customers as they

Video content that creates an immersive experience, surrounding the viewer with a virtual environment they can interact with or explore,

Sound technology designed to create a 360-degree audio experience, making the listener feel as if they are right in the

The use of touch feedback to communicate with users. Most commonly, it involves vibrations from a device to simulate the

A specialized electronic circuit designed to accelerate the creation and rendering of images, animations, and videos. GPUs are used in

Technology that interprets human gestures by using mathematical algorithms. Gestures can be processed by computer systems through a camera or

The practice of delivering content or advertisements to a user based on their geographic location. This can involve using IP

A location-based service in which an app or other software uses GPS, RFID, Wi-Fi, or cellular data to trigger a

Interactions that apply game-like mechanics in non-gaming contexts to motivate participation, engagement, and loyalty. This can be seen in educational

The technique of incorporating game mechanics into non-game environments to increase engagement, productivity, and participation. It applies elements like points,

A biometric technology capable of identifying or verifying a person from a digital image or a video frame from a

Content that is made available for a short duration before it disappears, such as Snapchat or Instagram stories. Its temporary

Computing systems that perform dedicated functions or are designed for use within larger systems. They are embedded as part of

A distributed computing paradigm that brings computation and data storage closer to the location where it is needed, improving response

The process of seamlessly connecting an e-commerce website or platform with other business systems such as CRM, ERP, payment gateways,

Web or digital content that changes based on user behavior, preferences, or data inputs. This type of content is generated

Standards and technologies used to transmit video and audio data from a source (like a computer or media player) to

Digital displays used in restaurants and cafes to showcase the menu and special promotions, offering easy updates and dynamic presentation

The promotion of products or services using digital channels, tools, and methodologies to reach and engage consumers, including SEO, social

Online questionnaires designed to gather user feedback on experiences, products, or services, providing valuable insights to improve customer satisfaction and

Artistic works created with digital technology as a key component of the creation or presentation process, ranging from digital paintings

Measures and protocols implemented to protect digital information from unauthorized access, corruption, or theft, ensuring the integrity and privacy of

The process of examining data sets to draw conclusions about the information they contain, using specialized systems and software to

The ongoing interaction between a brand and its customers across various touchpoints, aimed at building a relationship that encourages loyalty

The ability of software or applications to operate across multiple types of devices or operating systems, ensuring a consistent and

The practice of planning and automating the publication of digital content across various channels at optimal times to maximize reach

A software application that facilitates the creation, editing, organizing, and publishing of digital content, allowing users without technical knowledge to

Adapting digital content to fit the language, culture, and preferences of different target markets or geographic regions, ensuring relevance and

The process of generating ideas, information, and materials—from blog posts and videos to graphics and social media posts—intended for digital

Collecting information from various sources into a single platform for easy access and distribution, often used to curate news, social

The process of seamlessly connecting a Content Management System with other tools and applications, enhancing its functionality for publishing, editing,

Online spaces where data is stored on remote servers accessible from the internet, providing safe, secure, and accessible data storage

Software, platforms, and services that are hosted on remote servers and accessed over the internet, offering scalability, flexibility, and cost-effectiveness

The delivery of computing services over the internet, allowing users to access and store data, run applications, and utilize computing

AI-driven software applications that simulate human-like conversations with users, often used in customer service to answer questions and assist users

A security process that uses unique biological characteristics, such as fingerprints or facial recognition, to verify individuals’ identities for secure

Small wireless devices that transmit signals to nearby smart devices, using Bluetooth technology to offer location-based information, tracking, and notifications.

Customer support delivered by automated systems, such as chatbots or virtual assistants, providing quick responses to inquiries without the need

A technology that overlays digital information on the real world, enhancing sights, sounds, and other senses with computer-generated input, ranging

Incorporating sound into hardware and software solutions, enabling devices to receive audio inputs (such as voice commands) or deliver audio

The simulation of human intelligence in machines, enabling them to perform tasks that typically require human intellect, such as learning,

Wearable devices that superimpose digital images and information onto the user’s field of vision, blending virtual content with the physical

Digital filters used in augmented reality applications that overlay graphics onto real-world images captured by a camera, often for entertainment

A set of rules and specifications that software programs can follow to communicate with each other, serving as an interface

Environments where technology is embedded, networked, and adaptive to provide personalized and context-aware services, making everyday activities more efficient or

Personalized suggestions generated by algorithms that analyze user data, such as past behavior or preferences, to predict and recommend relevant

A method in digital marketing and web design where two versions of a web page or application are compared against

A high-definition screen resolution of 3840 x 2160 pixels, offering four times the detail of 1080p Full HD, for sharper,

Technology that enables screens to provide a perception of depth to the viewer, creating an immersive viewing experience that mimics