Case study5.3 million personal videos, one per representative.
Avon Turkey replaced dense email and SMS reports with OmmaVQ's personalized, interactive video, a unique film for every sales representative, generated from their own CRM data. The MarTech award-winning project turned generic updates into one-to-one conversations.
- Direct sales / Beauty
- Turkey, then global
- OmmaVQ
- MarTech Award winner
- 5.3M
- Personalized videos created
- 3M+
- Videos viewed
- 61%
- Video viewing rate
- 5×
- Reach vs. previous methods
Dense reports were losing the people they were meant to reach.
Avon communicated with thousands of sales representatives and leaders over email and SMS, but detailed reports and data sets overwhelmed them, and engagement fell.
Generalized, one-to-many messages created ambiguity instead of clarity. Each representative needed information specific to their own results, products, campaigns, and feedback.
What had to change
- 1
Information overload
Dense reports and spreadsheets over email and SMS were hard to parse, so reps disengaged.
- 2
No personalization
Generic blasts couldn't speak to an individual rep's results, products, or campaigns.
- 3
Falling engagement
Impersonal, ambiguous messages drove interaction down rather than up.
One interactive video per rep, generated from their own data.
Avon Turkey partnered with OmmaVQ to turn CRM data into personalized, interactive video, a unique film for every representative, viewable on phone, tablet, or computer.
Omma and Avon teams built custom storyboards for each campaign and integrated Avon's CRM with the OmmaVQ platform, generating every video within Avon's data-privacy policies.
What OmmaVQ delivered
- 1
Performance communication
Real-time, individual sales reports so each rep could track progress against their goals.
- 2
Loyalty & retention
Personal rewards and timely recognition to keep representatives motivated.
- 3
Campaign management
Personalized campaigns created and communicated to each representative.
- 4
In-video feedback
An interactive response system collected relevant, timely feedback inside the video.
- 5
Data enrichment
In-video forms filled the gaps in rep data, sharpening future campaigns.
- 6
Advertising & real-time ordering
New products surfaced inside the video and promotions nudged ordering on the spot, no separate announcement needed.
A first-in-sector win, measured in millions.
Avon became the first company in its sector in Turkey to communicate with its field this way, and the numbers followed.
The outcomes
- 1
5.3M personalized videos
A unique, data-driven video produced for every representative.
- 2
61% viewing rate
More than 3 million videos watched, engagement email and SMS never reached.
- 3
5× reach
Reach to the target audience grew fivefold versus previous methods.
- 4
Higher motivation & orders
Measurable lifts in rep motivation and awareness, with a clear surge in order volume.
The programme did not stay in Turkey. The same CRM-to-video pipeline went on to run for Avon Global, generating and delivering personalized films in three more countries, in three more languages.
Operational costs fell at the same time, a win-win that fused OmmaVQ's video technology with Avon's communication strategy.
Dense reports became one-to-one conversations, 5.3 million of them, and reach grew fivefold.
The Avon × OmmaVQ personalized video project
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