Case studyHerfy put OmmaSign on 2,000+ screens in 400+ stores in three months.
The first store went live in January 2026. By April, every Herfy store in Saudi Arabia was on OmmaSign: drive-thrus, gas stations, mall food courts. The screens carry the menuboards and the advertising that runs alongside them.
- Quick-service restaurants
- Saudi Arabia
- OmmaSign
- 2,000+
- Screens
- 400+
- Stores across Saudi Arabia
- 3 months
- From first store to full rollout
- 4
- Player platforms
A drive-thru is read differently from a food court.
Herfy runs 400+ stores across Saudi Arabia. Some customers read the menu through a car window. Others read it from a queue in a mall.
Moving all of them to digital menuboards meant solving three problems:
What had to be solved
- 1
One layout won't fit every store
A drive-thru board gets a few seconds from a driver. A food-court board has a queue with time to look. The same layout can't serve both.
- 2
Four player platforms
The stores mix LG webOS, Samsung Tizen, Android and Windows players. The menu on one has to match the menu on the rest.
- 3
Three months
The first store went live in January 2026. The last of the 2,000+ screens had to be up by April.
Each kind of store gets its own board.
OmmaSign runs on all four platforms. Content is assigned by store type, and the menus change on a schedule through the day.
How OmmaSign delivered
- 1
Content by store type
Drive-thrus, gas-station stores and mall food courts each have their own content. A screen shows the menu and the advertising meant for its kind of store.
- 2
Dayparting
Menus switch at set times of day. Nobody in the store has to change them.
- 3
LG, Samsung, Android and Windows
The same OmmaSign content plays on every one of them, from the drive-thru lane to the food court.
All 400+ stores by April.
Three months after the first store went live, the whole chain was on OmmaSign.
The outcomes
- 1
One system for the chain
2,000+ screens on four kinds of player, run from one place.
- 2
Advertising on the menuboard
Promotions run on the same screens as the menus. In the food court, that's the Volcano fries board at the end of the row.
- 3
Every screen on the dashboard
The monitoring dashboard shows each screen's status, store by store.
400+ Herfy stores across Saudi Arabia, on OmmaSign in three months.
The Herfy × OmmaSign deployment
See OmmaSign running your menuboards.
Book a walkthrough. We'll show you OmmaSign running menuboards and menu advertising at drive-thrus, malls and gas stations, on the screens you already have.
