Case study600+ Reddy Express stores, live on OmmaSign in one week.
Reddy Express put OmmaSign on the customer-facing POS screens at the counter in 600+ convenience stores across Australia. 1,300+ devices went live in a single week, set up by Reddy Express's own team through the OmmaSign web app.
- Fuel & convenience retail
- Nationwide, Australia
- OmmaSign
- 600+
- Stores
- 1,300+
- POS screens
- 1week
- Full rollout
- Oct 2025
- Live since
Reach every customer at the counter, in every store.
Reddy Express runs convenience stores at Shell service stations in every Australian state. Every customer who pays inside ends up at the same place: the counter, facing the POS screen.
Turning that screen into a channel across 600+ stores meant solving three things at once:
What had to be solved
- 1
Screens already in place
The customer-facing displays were already on the counter. The content had to run on them, with no second screen and no extra box behind the till.
- 2
A national network
600+ stores spread across the country, where an installer visit to each site would stretch the rollout over months.
- 3
One source for every store
Promotions have to reach 1,300+ screens together and change on the same day everywhere.
OmmaSign as a web app on the POS screens.
OmmaSign runs in the browser, so the POS screens Reddy Express already had became signage screens without new hardware.
How OmmaSign delivered
- 1
A web app, not a player
The OmmaSign web app runs on the customer-facing POS display itself. Nothing to mount, wire, or ship to the stores.
- 2
Set up by Reddy Express's own team
Reddy Express's team set the web app up on the POS screens themselves, so the rollout ran on their schedule, with no OmmaSign engineer on site.
- 3
One workspace for the whole network
All 1,300+ screens are managed from a single OmmaSign workspace, with content scheduled once and published everywhere.
600+ stores live in one week, and running ever since.
Signage rollouts at this size usually run store by store. Reddy Express had its whole network live in a week, in October 2025.
The outcomes
- 1
One week, end to end
1,300+ devices across 600+ stores went from first install to live content in a single week.
- 2
No new hardware
The screens on the counter were already there. OmmaSign made them part of the marketing network.
- 3
In production since day one
The network has been live since October 2025, run from one workspace.
A national network of counter screens usually takes months of site visits to bring online. Reddy Express did it in a week, with its own team and the screens it already had.
1,300+ POS screens in 600+ stores, live in one week and running ever since.
The Reddy Express × OmmaSign rollout
See OmmaSign running on your screens.
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