OTRCase study

Seven brands on one OmmaSign network since 2018.

OTR has run OmmaSign since October 2018. The network now carries seven brands across 1,100+ locations and 4,700+ screens, from the fuel price on the pylon to the screen at the counter.

Industry
Fuel & convenience retail
Rollout
Australia
Product
OmmaSign
An OTR forecourt at dusk, with the canopy lit and the fuel price pylon beside the road
1,100+
Locations
4,700+
Screens
95%
Devices online
Oct 2018
Live since

The brands on the network

Each of these brands runs its screens from the same OmmaSign workspace. They joined one at a time, as the network grew.

  • OTR
  • Smokemart & Giftbox
  • Oporto
  • Krispy Kreme
  • Wok in a Box
  • Subway
  • Reddy Express
01Challenge

One network for seven brands, from the road to the counter.

An OTR site has screens everywhere a customer looks: the pylon out on the road, the dispensers on the forecourt, the POS screen at the counter, and the screens of every brand inside.

Running all of that from one place came down to three problems:

A row of menu screens above the counter inside an OTR store, for coffee, snacks and Moe's Dog & Shake

What had to be solved

  • 1

    Seven brands to run

    Each brand has its own look and its own content, and none of them could get a system of its own.

  • 2

    Six platforms

    The screens run on six different operating systems. All of them had to take content from the same place.

  • 3

    A network that keeps growing

    Sites and brands keep joining. Each one has to come online without anyone rebuilding what already runs.

02Solution

One OmmaSign workspace, on every screen type.

All seven brands run from a single OmmaSign workspace, on whichever of the six platforms a given screen uses.

An OTR 24/7 Drive Thru pylon by the road, with a promotion playing on its digital screen

How OmmaSign delivered

  • 1

    One workspace, seven brands

    Each brand's content lives in the same workspace, so a new brand joins the network instead of starting a new one.

  • 2

    Whatever the screen runs

    OmmaSign runs on webOS, Android, Linux, ChromeOS, Windows and Tizen, so the choice of screen stays with each site.

  • 3

    Content that follows the weather

    When conditions on site change, so does what plays. Nobody schedules it.

Running on 6 platforms

  • webOS
  • Android
  • Linux
  • ChromeOS
  • Windows
  • Tizen
03Use cases

From the pylon to the POS screen.

Where OmmaSign shows up across an OTR site.

  • Fuel prices on the pylons

    The price a driver reads from the road before deciding whether to pull in is displayed through OmmaSign.

  • Fuel dispenser displays

    Content at the point where the customer is already standing still, out on the forecourt.

  • Web app on POS screens

    The checkout screen the customer faces, with no dedicated device behind it.

  • Weather-driven content

    What plays changes with conditions on site, automatically, with nobody scheduling it by hand.

04Result

1,100+ locations, with 95% of devices online.

Since October 2018 the network has grown to 4,700+ screens across seven brands. One workspace still runs all of it.

The OTR Warrawong store front, with a promotion on the digital screen above the windows

The outcomes

  • 1

    95% of devices online

    Across 1,100+ locations and six platforms, 95% of devices are online.

  • 2

    No second system

    Every brand the network added went into the workspace that was already there.

  • 3

    Live since October 2018

    It went live in 2018 and hasn't stopped growing, one site and one brand at a time.

A Shell service station at dusk, with the Reddy Express store behind the pumps

One of the seven brands

Reddy Express: 600+ stores on OmmaSign in one week.

Reddy Express's own team set up the OmmaSign web app on the customer-facing POS screens in 600+ convenience stores across Australia. All 1,300+ devices went live in a single week.

600+
Stores
1,300+
POS screens
1week
Full rollout
Read the Reddy Express story

Seven brands and 4,700+ screens in 1,100+ locations, all on one OmmaSign network since 2018.

The OTR × OmmaSign network

Run every brand from one workspace.

Book a walkthrough. We'll show you one OmmaSign network running every brand and screen type you have.