Case studyVolkswagen runs 650+ screens in 70+ showrooms and service centres from one place.
Volkswagen's showroom and service network in Türkiye has been on OmmaSign since September 2023. The first 200 screens were live by December 2023. There are 650+ today, and new locations keep joining.
- Automotive
- Türkiye
- OmmaSign
- 650+
- Screens
- 70+
- Showrooms and service centres across Türkiye
- 3+ years
- In production
- 2
- Player platforms
One brand on the screens of a whole dealer network.
Screens were going into every showroom and service centre in Volkswagen's network in Türkiye. Dealers run the sites, and the content on those screens had to be managed centrally.
Doing that across the network meant solving three problems:
What had to be solved
- 1
Showrooms and service lounges want different things
A visitor in the showroom is looking at cars. A customer in the service lounge is waiting for theirs, with time to watch the screen.
- 2
Campaigns run for set dates
Model launches and service offers have a first and a last day. An offer that has ended shouldn't still be on a screen in one of the locations.
- 3
Nobody on site watches the screens
Across 70+ locations, a screen that went dark could stay dark until someone at the dealer happened to notice.
The team picks where each campaign plays, and for how long.
OmmaSign runs on the LG and Samsung players across the network. The team that manages the screens decides which locations get a piece of content and on which dates.
How OmmaSign delivered
- 1
Content by location
A campaign can go to every showroom, every service centre, or any group of locations the team selects.
- 2
Scheduling by date
Each campaign has a start and an end date. It goes live on the first day and comes down after the last, and nobody at the dealer has to touch the screen.
- 3
An email when a screen goes offline
If a screen is offline for more than an hour, the team that manages the screens gets an email about it.
From 200 screens to 650+.
200 screens were live by December 2023, four months after the first installs. The network has since grown to 650+ screens in 70+ locations, and more are being added.
The outcomes
- 1
New locations join the same system
Each new showroom or service centre is managed the same way as the rest, with the same targeting, scheduling and alarms.
- 2
LG and Samsung, one set of content
Screens on both platforms play the same campaigns, scheduled from one place.
- 3
Every screen covered by the alarm
All 650+ screens report in, so a dark screen anywhere in the network reaches the team as an email.
650+ screens in 70+ Volkswagen showrooms and service centres across Türkiye, managed from one place.
The Volkswagen × OmmaSign deployment
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