From open-day screens to a personalized prospectus, on every campus.
Northbridge University runs OmmaSign across its campuses and hands each prospective student a personalized OmmaVQ prospectus, turning open-day footfall into applications.
- Higher education
- 12
- OmmaSign + OmmaVQ
- 2023
- 12
- Campuses connected
- 300+
- Screens managed
- 48%
- More applications
- 3×
- Open-day sign-ups
Recruitment lived on posters and PDFs.
Northbridge reached prospective students with printed posters, static screens, and email PDFs, none of it personal, none of it measurable.
What had to change
- 1
Static, campus-wide screens
Every display showed the same loop, regardless of building, audience, or open-day schedule.
- 2
No personalization
A prospect interested in Engineering got the same generic brochure as everyone else.
- 3
No line of sight
The team couldn't tell what content drove interest, let alone applications.
Screens across campus, a prospectus on every phone.
OmmaSign took over the campus displays; OmmaVQ turned each prospect's interests into a personalized, interactive prospectus on their phone.
How OmmaWorks delivered
- 1
One managed screen network
Open-day schedules, program highlights, and wayfinding, scheduled by campus and daypart.
- 2
Scan to personalize
A QR on the screen hands the chosen program to the student's phone with the context carried over.
- 3
Personalized prospectus
An interactive video built from the student's interests: program, scholarships, dorms, and a one-tap apply link.
- 4
Measured end to end
Every scan, watch, and application flows back, so the team sees what works.
More applications, a warmer pipeline.
Personalized follow-up turned open-day curiosity into applications, and gave the admissions team a measurable funnel for the first time.
The outcomes
- 1
48% more applications
From open-day visitors who received a personalized prospectus versus those who didn't.
- 2
3× open-day sign-ups
Scan-to-register replaced paper forms at the door.
- 3
One funnel, fully tracked
Admissions can attribute applications back to the screen, the program, and the campus.
Northbridge is now extending the same screen-to-phone journey to enrollment and orientation.
Open-day footfall became a measured pipeline, and applications rose 48% from students who got a prospectus made for them.
The Northbridge University × OmmaWorks project
See it on your campus.
Tell us how you recruit and enroll today, and we'll map the screens and the personalized video to it.