A personal video for every student, from offer to graduation.
Meridian College replaced mass email blasts with OmmaVQ personalized video: an enrollment film for every admitted student, results recaps, and scholarship nudges, each built from that student's own record.
- Higher education
- 24,000
- OmmaVQ
- 2024
- 24k
- Students reached
- 72%
- Video completion
- 2.4×
- Enrollment confirmations
- 31%
- Fewer support emails
The most important emails went unread.
Offer letters, enrollment steps, and results reached students as long, generic emails, exactly the format they ignore.
What had to change
- 1
Generic, one-to-many
Every admitted student got the same wall of text, regardless of program or status.
- 2
Low engagement
Open and read rates were the lowest for the messages that mattered most.
- 3
Support overload
Students re-asked questions the emails had already answered, flooding the help desk.
One personalized video per student.
OmmaVQ turned each student's record into an interactive video: their offer, their next steps, the scholarships they qualify for, viewable on any device.
How OmmaVQ delivered
- 1
Enrollment films
A guided, personal walkthrough of offer, deadlines, and next steps for each admitted student.
- 2
Results & scholarships
Results recaps and the specific scholarships a student qualifies for, delivered as video.
- 3
Interactive, on any device
Students tap to confirm, choose, and book, straight from the video on their phone.
- 4
Built from the SIS
Each video renders in real time from the student information system, within privacy rules.
Watched, finished, acted on.
Personalized video moved the numbers that mass email never could, and took load off the support team.
The outcomes
- 1
72% completion
Students watched the personalized videos through, far past email read rates.
- 2
2.4× confirmations
More admitted students confirmed enrollment after a personal video than after email.
- 3
31% fewer support emails
Clear, personal answers cut repeat questions to the help desk.
Meridian is extending the same personalized video to orientation, results, and alumni giving.
The messages students used to ignore became videos they finished, and enrollment confirmations rose 2.4×.
The Meridian College × OmmaVQ project
Reach every student personally.
Tell us how you communicate with students today, and we'll show you the same personalized video for your institution.